Faculty Dr. Fatima Zafar Baig


Dr. Fatima Zafar Baig

Dr. Fatima Zafar Baig

Assistant Professor
  • English

  • fatimabaig_84@wum.edu.pk

  • Doctoral


Dr. Fatima Zafar Baig serves as an Assistant Professor of English at the Department of English, The Women University, Multan. She is an efficient teacher and academic with almost seventeen year experience of teaching, administration and research at well reputed universities of Pakistan. She also works as an Additional Director, Career Counselling and Job Placement Centre, at The Women University Multan. She has twelve research publications in HEC recognized National and International Journals. She has presented her papers at various national and International conferences including a presentation at 23rd TESOL Arabia International Conference 2017, Dubai. She has supervised 45 plus M.Phil. Dissertations. Her research interests include Socio and Applied Linguistics, Critical Linguistics, Culture and Media Studies, Communication Skills with major focus on technical writing, Language and Gender, Genre Analysis and Research Methodology

Academic Background
  • Ph.D. English


    Bahauddin Zakarya University Multan

    - 2020

  • M.Phil. English

    Post Graduate

    Bahauddin Zakarya University Multan

    - 2007

  • M.A English

    Post Graduate

    Bahauddin Zakarya University Multan

    - 2005

Honours and Awards
  • An ‘Invited Speaker’ in 2nd One-Day National Conference on English Language Teaching in New Normal (CELT 2021)


  • Conducted a Training session on Academic Excellence as Trainer under Faculty Development Program at NUML Multan Campus


  • Award for the BEST MANAGEMENT as Head of the Department at NCBA&E


  • Certificate of Appreciation at British University College Multan Campus.


  • Award for the BEST MANAGEMENT as Head of the Department at NCBA&E in 2019.


  • Child Rearing and gender Socialization: A Feminist Critical Discourse Analysis of Kids’ popular Fictional Movies


  • Effectiveness of Punjab Education and English Language Initiative (PEELI) in Enhancing English Language Skills of Public-School Teachers of Punjab


  • Investigating the Creative Writing of Pakistani ESL Learners: An Error Analysis of the Use of ‘Definite Article’


  • Impact of Information and Communication Technology (ICT) on Writing Skills of ESL Learners at Secondary Level


  • Practicing Language Therapy for Effective Simultaneous Bilingualism: Case studies


  • Humour as Monotony Breaker in funny Ads: A Multimodal Discourse Analysis of ads of Pakistani Ufone & Jazz Cellular Companies


  • Role of media in representation of sociocultural Ideologies in Aurat March (2019): A Critical Discourse Analysis


  • Code switching and Identity: A Sociolinguistic study of Hanif’s novel ‘Our lady of Alice Bhatti’


  • A Critical Discourse Analysis of 'Fire and Fury: Inside the Trump White House' by Michael Wolff


  • Literacy, Identity and Gender: A Case Study of Love Letter Writing Practices from Pakistan


  • Power, Ideology and Identity in Digital Literacy: A Sociolinguistic Study


  • Stigmatized Public Literacies: An Ethnographic Study of Ads of Local Films, Graffiti and Internet Chatting


  • The Women University Multan
    Assistant Professor

    10 months (Feb 2022 till Date)

  • National University of Modern Languages Multan
    Assistant Professor (Head, Research and Strategic Initiative Wing)

    04 months (Nov 2021 till Feb2022)

  • Institute of Southern Punjab Multan
    Assistant Professor (Head, Research Committee Linguistics)

    01 year 01 month

  • National College of Business Administration and Economics Multan
    Assistant Professor (Head, Department of English)

    06 years

  • National University of Modern Languages Multan
    Lecturer in English

    02 years 08 months

  • Mamoona Post Graduate College Multan
    Lecturer in English

    05 years 01 months